Can You Upload A Emial List To Facebook

Did yous know that the boilerplate Click Through Rate (CTR) for Facebook Ads is merely 0.9%?

What if I said you could increment your Facebook advertisement CTR to 4% and above ?

Well, that's exactly what you could practice with email list Facebook advertizing targeting. This isn't a hoax. If you want to start creating Facebook ads that deliver, you're going to desire to consider changing the way y'all target your audience. Information technology'due south no secret that the key to boosting the relevance score of your Facebook advertisement lies in your Facebook advertising targeting. The more relevant your ad is to your target audience, the higher your relevance score will be, and ultimately, the lower your CPC will be. Just expect at Adespresso who cut their CPC by $1.45 just by targeting a more relevant audience.

And then what better way to generate a relevant audience for your Facebook advertizing than by using an email list full of prospects which take already shown interest in your brand?

Last year it was revealed that the costs of Facebook ads are increasing by nine% year on year. Then there's no better time to start managing your advertising spend better by utilizing your email list to deliver better Facebook ad targeting.

And then how can you practise this?

Generate A Lookalike Audience

There are many ways to use email Facebook ad targeting to generate Facebook ads that evangelize – only generating a lookalike audience is one of the most effective. When compared to a Facebook ad that utilizes a more common form of targeting, research has shown that lookalike audition targeting for some travel and online shopping companies lowered CPA (cost per action) past anywhere between 54%-seventy%. That'south a huge saving to make for something that takes just a matter of minutes to change.

Lookalike Facebook ad targeting is also great for those businesses whose electronic mail lists however demand some piece of work. If you don't accept access to an extensive e-mail listing and the potential of re-engaging your current contact list is slim, lookalike targeting allows you to accomplish a much larger pool of prospects, but waiting to be converted.

So what exactly is a lookalike audience?

A lookalike audition is a grouping of people who have qualities similar to those in your source audience, which in this case, is your e-mail list. You lot upload your electronic mail list to Facebook, they identify those users in their organization and produce a new target list for you based on the common qualities and interests shared by your email list. That'southward a whole new audience prepare for you to catechumen. Sounds great, correct?

Here'south how to set upward a lookalike audience:

1. Upload your email list to Facebook

Extract your email list and salve equally a CSV file. Enter the audience department of your Facebook ad and create a new custom audience by uploading your CSV file, as shown in the image below. Facebook will then place all the users in their organisation which match with your email address list and use these users to create an audition for your ad. Your electronic mail list must accept at least 100 contacts in for you to be able to exercise this, but Facebook recommend uploading anywhere between 1,000 and 50,000 contacts for all-time results.

2. Generate your lookalike audience

Once you've uploaded your email listing and Facebook have successfully matched your list to their users, you're ready to generate your lookalike audition. From the same tab as earlier, select 'create a lookalike audience' as shown in the image beneath. Select your source as the email list you have just uploaded and the country or region you desire to target. And then you'll demand to select a percentage of that location that you want to target. You can cull anywhere between one%-x% of the population, only the lower the percent yous cull, the more closely matched the audience volition be to your current email list.

It's of import to note that it can take up to 24 hours for Facebook to generate your lookalike audition.

And so you're gear up to stone. Go on setting up your Facebook advert past adding content and an image which will help yous achieve your desired advertizement goal.

Remarket to Interested Prospects

Did you know that but v%-8% of customers are probable to convert on the kickoff utilize of your website? That means there's a massive 92%-95% of website visitors which y'all could be ignoring.

And that'south where remarketing comes in.

Remarketing does exactly what it says on the tin – it allows you to retarget the customers who once showed interest in your visitor. Information technology's a gentle nudge – a reminder that your brand and your product or service notwithstanding exists. And it's not a method to exist knocked. In fact, research has shown that 70% of customers that are presented with sure types of remarketing ads will later go along to convert.

So how tin you lot use your email listing to remarket to customers on Facebook?

1. Identify those prospects with a genuine interest

Use your website data to segment your email list into those who have converted and those who haven't nonetheless. You're looking for those customers who have signed up for an business relationship, your newsletter or requested more than information just haven't all the same converted into a client. But exist realistic with your list. If your list contains prospects who signed up over a year agone and haven't been active on your site since and then – information technology'due south likely they've already plant another solution elsewhere (deplorable!).

2. Use this list of prospects in your Facebook advert targeting

Every bit with the lookalike audience, yous'll demand to extract your prospect's email addresses into a CSV file. And then you can upload this file to your advertizing account past creating a new custom audience, equally earlier shown in image 1. Facebook will identify every user who matches with an email accost on your listing and generates a new audience for you. It'south unlikely you'll get a 100% match rate – and so don't be disappointed if it merely matches 40% of your prospects.

Although your Facebook ad targeting is arguably the virtually important attribute of your campaign, y'all'll still need to blueprint an advertizement that volition take hold of this audience's attending. It's not but as simple every bit putting a link to your website in front of the right customer. Y'all'll need to think of all the reasons why your audience might not have converted nevertheless and base of operations your advert around these factors. Perhaps you could offering an introductory bargain or link them to a help section on your website to help them go started. You'll need to figure out the best tactic for your business.

Upsell to Your Active Customers

Facebook ads aren't but designed for attracting new customers. They're besides great for upselling to existing customers and keeping them interested. It's probable y'all're already contacting these customers by email – and that's swell. But this is all about brand sensation and the more than a customer notices your brand – the more inclined they'll exist to catechumen. In fact, research conducted past Facebook found that using Facebook ads in conjunction with email campaigns will extend the reach of your campaign by 77%!

So how can you use your agile customer e-mail addresses to improve your Facebook ad targeting?

1. Segment your email list

Your first pace will exist to segment your electronic mail list to create a grouping of active customers. But remember, what makes an agile customer for ane visitor, won't authorize equally an active customer for some other. For example, for a supermarket, an active customer is likely to shop in one case a week. Yet, for a big technology company, an active customer could hateful someone who shops with the brand once every few years.

Information technology's downward to you to piece of work out what qualifies someone as an agile customer for your business.

One time y'all've done this, extract their e-mail addresses into a CSV file gear up to be uploaded to Facebook advert manager.

2. Generate your audience

Equally with both lookalike audiences and remarketing lists, you'll need to create a custom audience. Upload your CSV file, and Facebook will match as many of their users to this listing as possible. Again, you're going to need at least 100 contacts on your listing for this to work. (Refer to image one if you need a reminder on how to practise this)

3. Effigy out your angle

Are y'all going to upsell or are you going to reward your customer with a discount? Are yous going to share some helpful guides or launch a new production? Either way, you're going to need to figure out what your aim is to create a Facebook ad that will keep this audition coming back for more.

Now it'southward your turn…

Thanks for reading this guide. I hope you've learned a trick or two about how to apply your email listing to create Facebook ads that really volition deliver. If you take whatever other tips for using your electronic mail list in your advertising plan, feel gratis to share abroad in the comments!

Source: https://www.benchmarkemail.com/blog/use-email-list-create-facebook-ads-deliver/

Posted by: demarialegis2001.blogspot.com

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